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Price Opacity Hurts Publishers

June , 2014  |  0 comments
Despite tremendous growth in exchange-traded display media, not all players in the RTB ad ecosystem are benefiting. Publishers have it worst of all because price opacity prevents them from knowing the true value of their inventory. It’s estimated that, on average, bid clear prices for exchange-traded display ads are about 25% below high bids. [...]

The Truth About Online Ad Fraud

May , 2014  |  0 comments
Today, ExchangeWire, a leading UK based media outlet, posted an excellent story about ad fraud. It’s written by Jalal Nasir and does a great job breaking down the many different types of ad fraud and their impact on the digital advertising ecosystem. Follow @pixalateinc on Twitter. Like Pixalate on Facebook. +1 Pixalate Google Plus Page.

New Video: Ad Fraud in Mobile

May , 2014  |  0 comments
We just posted Jalal’s talk from eTail West about ad fraud in mobile. It’s an great look at some of the major issues mobile advertisers are confronting, as they invest more in mobile marketing: Check it out:  How to Prevent Fraud from Destroying Your Mobile Marketing Spend Follow @pixalateinc on Twitter. Like Pixalate on [...]
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