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Ads.txt breakthrough: Over 50% of the top 5,000 programmatic publishers now have ads.txt

Welcome to the first edition of Pixalate’s new weekly series detailing the latest ads.txt adoption trends and figures.

Pixalate has made available for download the full list of publishers with ads.txt implemented, but we also wanted to provide a weekly summary highlighting some of the key takeaways as the programmatic industry rapidly adopts the IAB-led anti-ad fraud initiative.

Ads.txt adoption reaches several milestones

The programmatic advertising world reached several milestones this week in terms of industry-wide ads.txt trends:

  • Ads.txt has passed the 50% adoption mark among the top 5,000 programmatic sites
  • Over 150,000 total publishers now have ads.txt

2-26 ads.txt trends chart blog image.png

Here are the latest ads.txt adoption figures, as of February 26, 2018.

Over 150,000 publishers now have ads.txt

As of February 26, 2018, over 154,401 publishers have implemented ads.txt. This marks the first time the total number of publishers exceeded 150,000.

Ads.txt adoption has increased 72% so far in 2018

According to Pixalate’s research, the total number of publishers with ads.txt was 89,638 as of January 1, 2018.

Nearly 65,000 additional publishers have implemented ads.txt since then — representing a rise of 72% within two months (57 days).

2-26 ads.txt adoption trends data blog image.png

Pixalate Top 1,000: 60.2% of the top 1,000 programmatic publishers have ads.txt

Of the top 1,000 sites based on programmatic advertising volume (the “Pixalate Top 1,000”), 602 sites have implemented ads.txt — or 60.20%. This number is up from 571 on January 1 (57.1%).

Pixalate Top 5,000: 50.98% of the top 5,000 programmatic publishers have ads.txt

Of the top 5,000 sites based on programmatic advertising volume (the “Pixalate Top 5,000”), 2,549 sites have implemented ads.txt — or 50.98%. This number is up from 2,355 on January 1 (47.1%).

This marks the first week that over 50% of the Pixalate Top 5,000 publishers have implemented ads.txt.

27.2% of Alexa Top 1,000 sites have ads.txt

As of this writing, 272 Alexa Top 1,000 publishers have implemented ads.txt — or 27.2%. This number is up from 220 on January 1 (22.0%).

20.26% of Alexa Top 5,000 sites have ads.txt

As of this writing, 1,119 Alexa Top 5,000 publishers have implemented ads.txt — or 22.38%. This number is up from 1,013 on January 1 (20.26%).

Download the full list of publishers with ads.txt

You can download the full list of publishers with ads.txt here:

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