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Pixalate Releases Q2 2018 Ads.txt Trends Report

Pixalate this week released the Q2 2018 Ads.txt Trends Report. The report features data and insights collected by Pixalate detailing the state of ads.txt adoption over the second quarter of 2018.


Q2 2018 Ads.txt Trends Report highlights:

  • Ads.txt adoption increased over 5.4x over the first half of 2018, rising from about 90,000 domains to about 500,000
  • On average, sites with ads.txt have a 10% lower IVT rate compared to sites without ads.txt
  • Of the top 1000 programmatic domains, 75% now have ads.txt
  • Google is the most common ‘direct’ partner and AppNexus is the most common ‘reseller’ on ads.txt files among top domains


Pixalate has made available a free download of all publishers that have an ads.txt file, as observed by Pixalate. This list is updated monthly.

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