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Bold Screen Media and Pixalate Form Innovative Partnership For Complete Platform Protection Across OTT and In-App

November 29, 2018 — Bold Screen Media has partnered with Pixalate, Inc. to offer leading IVT protection solutions for their growing cross-device video and OTT marketplace. Bold Screen’s platform provides brands and agencies with engaging programmatic media. To help protect their advertisers from IVT across OTT/CTV and mobile in-app inventory, Bold Screen has enlisted Pixalate.

Pixalate recently became the first and only company accredited by the Media Ratings Council, Inc. (MRC) for over-the-top (OTT) invalid traffic (IVT) detection and filtration. Bold Screen is proud to offer their clients cross-platform media protected by Pixalate’s Analytics solution.

“Pixalate offers the only MRC accredited solutions to support and have the immediate sophistication around OTT/CTV environments. Additionally, the extra IVT insights the solutions provide, coupled with their excellent customer service, make the partnership ideal for our buyers. Not only are we safeguarding our brands from IVT across any environment, but we also get protection from other threats to brand reputation and security,” says Dan Alexander, CEO of Bold Screen Media.

“Expanding OTT platforms offer marketers great advertising opportunity but, with high rates of IVT seen across providers, having accredited fraud solutions is critical to the success of OTT. Our industry-first MRC accreditation directly addresses this challenge and, as the industry’s only solution for ad fraud detection and prevention in OTT, Pixalate is ready to guard the growing investments,” says Jalal Nasir, Pixalate CEO.

Bold Screen works closely with Pixalate to detect IVT across channels, notably their groundbreaking OTT/CTV Analytics solution. Bold Screen specializes in driving campaign performance via advanced audience targeting, using their clients’ 1st and 3rd party data segments, in order to find ideal consumers across their unique devices. By utilizing Pixalate’s cross-platform fraud detection, they achieve greater returns for their clients while reducing their risk exposure.

About Bold Screen Media

Bold Screen's charter is to provide brands a data-driven brand safe and transparent marketplace to distribute budgets across any screen and any device.

About Pixalate

Pixalate is the only cross-platform fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across desktop, mobile web, mobile in-app, and OTT for better detection, diagnosis, and elimination of ad fraud. Pixalate offers MRC-accredited solutions for the detection and prevention of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT advertising. www.pixalate.com

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