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Business Insider: 'Inside Roku's battle to control the future of TV advertising'

June 5, 2018 — By: Mike Shields, Business Insider

"Roku has made it very clear of late. The company best known for selling inexpensive hardware to help cord-cutters stream video on their TVs sees its future as an advertising company," wrote Business Insider.

pixalate-rokuBusiness Insider added: "And to secure that future, Roku is playing hardball with partners and advertisers, say people who work directly with the company."

The article cites eMarketer estimates which say that TV ad spending is expected to decrease by 0.5% this year, while OTT ad spend is on the rise. "Roku’s US ad revenue is projected to jump by 93% this year to $293 million, per eMarketer," noted Business Insider.

"It helps that Roku, thanks to its 20 million-plus users, has a commanding share of the ads delivered, according to the analytics firm Pixalate," the article reads.

Read the full article on Business Insider.

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