Connected TV and over-the-top (OTT) advertising was one of the hottest topics in 2018, and we expect it to take center stage once again in 2019.
Per MediaPost, citing Tru Optik estimates, OTT ad spend is projected to rise 62% in 2019 (to $13.3 billion) before climbing another 51% to reach $20.1 billion by 2020.
However, ad fraud poses a legitimate threat to the burgeoning space. Pixalate measures OTT invalid traffic (IVT) rates of 19% globally and 18% in the U.S.
To help marketers safely navigate the CTV/OTT ecosystem — one that is rife with myths and misconceptions — Pixalate has compiled the 2019 OTT Ad Fraud Guide to serve as a valuable resource for the entire ad industry.
Pixalate's 2019 OTT Ad Fraud Guide includes:
- The latest figures and estimates on the growth of CTV/OTT advertising
- The current state of OTT ad fraud
- Myth vs. Reality in OTT
- A breakdown of server-side ad insertion (SSAI)
- What is it? How is it used? How can it be abused? What is being done about it?
- Forecasting how much money is at risk to OTT ad fraud
- Why OTT ad fraud schemes are harder to detect
- Key definitions in Connected TV/OTT
- And more
At Pixalate, we know that Connected TV/OTT has become a vital channel for every marketer. But the only way for these growing investments to be successful is if marketers have the confidence they are buying legitimate audiences and valid inventory.
That's why, in 2018, Pixalate became the first company to receive MRC accreditation for OTT video invalid traffic detection and filtration. Pixalate is now the first fraud detection provider accredited by the MRC for sophisticated invalid traffic (SIVT) detection and filtration across desktop and mobile web, mobile in-app, video, and OTT.
Education is paramount, and our 2019 OTT Ad Fraud Guide brings the industry up to speed on everything they need to know about ad fraud in CTV/OTT.
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