Pixalate, Inc., the global leader in fraud protection and data intelligence, has completed an analysis of all monthly 2017 rankings across the Global Seller Trust (GSTI), Mobile Seller Trust (MSTI), and Video Seller Trust (VSTI) Indexes.
The 2017 Programmatic Seller Trust Indexes: Year In Review
"Quality" was key in the programmatic industry in 2017. Our 2017 Index Recap report highlights which sellers were the most trustworthy in 2017.
The 2017 aggregate rankings are based on the average monthly ranking of every company from each index (GSTI, MSTI, and VSTI). For example, if a company ranked No. 1 for six months, and No. 2 for six months, their average yearly ranking would be 1.5.
For this report, we found the top 10 companies in terms of their average yearly rankings in each index.
This report shows you which programmatic sellers offered the highest-quality inventory on the most consistent basis.
Inside the report, you'll find...
- Data on the top 10 companies in terms of average monthly rankings from 2017 for all indexes:
- Global Seller Trust Index — U.S. (GSTI - U.S.)
- Global Seller Trust Index — International (GSTI - International)
- Mobile Seller Trust Index (MSTI)
- Video Seller Trust Index — U.S. (VSTI - U.S.)
- Video Seller Trust Index — International (VSTI - International)
The report also features data on what it took (on average) to earn a top 10 spot on the indexes last year. Also included in the report are special callouts for companies that earned a No. 1 ranking for the most consecutive months in 2017.
About Pixalate’s Seller Trust Indexes
Pixalate’s monthly Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. Released monthly, the indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex.
Pixalate, Inc. is a leading global intelligence platform and real-time fraud protection provider. Pixalate is a Media Rating Council-accredited vendor for display ad viewability and Sophisticated Invalid Traffic (SIVT) detection and filtration for desktop and mobile web traffic. For more information, please visit www.pixalate.com.