Pixalate, Inc., the global leader in fraud protection and data intelligence, today released the December 2017 rankings in the Global Seller Trust (GSTI), Mobile Seller Trust (MSTI), and Video Seller Trust (VSTI) Indexes.
December 2017 Seller Trust Index Highlights
Below are some of the key takeaways regarding movers and shakers at the top of the rankings.
- GSTI highlights: OpenX climbed two stops to capture the No. 1 ranking for the December 2017 U.S. GSTI. PubMatic rose three positions to earn the No. 2 ranking. Sovrn, RhythmOne, and Oath round out the top five. In the international GSTI, Google AdExchange jumped three positions to earn the No. 1 spot.
- MSTI highlights: In December, Oath jumped up one position to earn the top spot, switching places with AdColony. Videmob jumped five spots to earn the No. 3 spot, while AppNexus (No. 4) and Native Ads (No. 5) complete the top five. OpenX rose five positions to secure the No. 7 ranking in the December MSTI, while TripleLift jumped 12 positions to crack the top 10 (No. 10).
- VSTI highlights: In the U.S., Telaria earned the top spot, swapping places with SpotX (No. 2). Teads rose one spot to earn a top-five ranking (No. 5), while Rubicon Project climbed from the No. 10 position in November to the No. 6 position in December. In the international VSTI, Teads, SpotX, and Google AdExchange make up the top three, respectively.
About Pixalate’s Seller Trust Indexes
Pixalate’s monthly Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. Released monthly, the indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex.
Pixalate, Inc. is a leading global intelligence platform and real-time fraud protection provider. Pixalate is a Media Rating Council-accredited vendor for display ad viewability and Sophisticated Invalid Traffic (SIVT) detection and filtration for desktop and mobile web traffic. For more information, please visit www.pixalate.com.