Below are some of the key takeaways from each index.
GSTI: US has greater variance in programmatic seller quality
Our data reveals that there is far greater variance between high- and low-ranking sellers in the U.S., compared to the rest of the world. This means platform selection is critical in the U.S., as working with the wrong partner can put you at a great disadvantage from an inventory quality perspective.
Here are the top five companies from the U.S. and International GSTI in March 2018:
MSTI: Mobile app platforms rise to the top
In our most recent MSTI, which ranks the overall quality of mobile app sellers, three of the top five companies and six of the top 12 companies base their business on exclusively in-app inventory.
In Q1 2018, the total number of platforms included on the MSTI increased by 26%, compared to 2017 averages. This suggests that the mobile app advertising ecosystem is still going through a phase of rapid growth.
Here are the top 10 companies from the MSTI in March 2018:
VSTI: Gap between higher- and lower-ranked sellers is decreasing
According to our data, the gap between higher- and lower-ranking programmatic video ad sellers has narrowed, which means video platforms are more competitive with one another in terms of quality compared to a year ago.
Here are the top five companies from the U.S. and International VSTI in March 2018:
About Pixalate’s Seller Trust Indexes
Pixalate’s monthly Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. Released monthly, the indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex.
Pixalate is a cross-channel fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality.