Pixalate Releases February 2017 Seller Trust Indexes

Pixalate, Inc., the global leader in fraud protection and data intelligence, today released the February 2017 rankings in the Global Seller Trust (GSTI), Mobile Seller Trust (MSTI), and Video Seller Trust (VSTI) Indexes.

Utilizing proprietary technology, the GSTI, MSTI, and VSTI each analyze more than 200 data points for over 100 billion monthly ad impressions and deliver ratings based upon inventory quality and ad performance, along with traditional reach and share of audience metrics.

  • GSTI highlights: Sovrn captured the top spot for US inventory in our February 2017 GSTI, while RhythmOne leaped five spots month-over-month to secure the number one ranking in our International GSTI. In the US, Switch Concepts Limited rose four spots to No. 6, while District M cracked the top 10 by rising four spots month-over-month.
  • MSTI highlights: ONE by AOL and AppNexus remained the top two inventory sources for programmatic mobile in-app transactions, according to the MSTI. InMobi secured the No. 3 position, and LKQD made its debut on the MSTI, ranking fifth. Other MSTI risers included PubMatic (up eight spots to No. 14) and Somoto (up nine spots to No. 15).
  • VSTI highlights: SpotX, Tremor Video, and BrightRoll Exchange were once again the top three inventory sources for programmatic video in the US. SpotX was also third in the International VSTI, behind Brightcom and Rubicon Project, respectively. In the US, Centro Brand Exchange rose three spots to the No. 4 position, while Google AdExchange leaped to the No. 8 position (from No. 13).
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About Pixalate’s Seller Trust Indexes

Pixalate’s monthly Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. Released monthly, the indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.

Global quality ratings are based upon an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.

To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex

About Pixalate

Pixalate, Inc. is a leading global intelligence platform and real-time fraud protection provider. Pixalate is a Media Rating Council-accredited vendor for display ad viewability. For more information, please visit pixalate.com.

 

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