Pixalate, Inc., the global leader in fraud protection and data intelligence, today released the May 2017 rankings in the Global Seller Trust (GSTI), Mobile Seller Trust (MSTI), and Video Seller Trust (VSTI) Indexes.
Below are some of the key takeaways regarding movers and shakers at the top of the rankings.
- GSTI highlights: RhythmOne captured the top spot for U.S. inventory in May, while Sovrn and OpenX rounded out the top three. ONE by AOL rose three spots to the No. 7 position, and District M jumped four spots to No. 8. In the International GSTI, Google AdExchange climbed to No. 1, while OpenX jumped two spots to No. 3.
- MSTI highlights: AdColony earned the top spot in May. ONE by AOL — the previous No. 1 — only fell one spot to No. 2, and InMobi remained the No. 3 seller of mobile programmatic in-app inventory. OpenX and Rubicon Project completed the top five, while PubMatic rose three spots to No. 6. ClearPier jumped 10 spots and cracked the top 10 (at No. 9).
- VSTI highlights: In the U.S., Centro Brand Exchange rose two spots to claim the No. 1 spot for programmatic video inventory. Tremor Video was No. 2, and LKQD was No. 3. In the International VSTI, Google AdExchange remained the No. 1 seller, while Teads and SpotX each increased by one position to rank No. 2 and No. 3, respectively.
Utilizing proprietary technology, the GSTI, MSTI, and VSTI each analyze more than 200 data points for over 100 billion monthly ad impressions and deliver ratings based upon inventory quality and ad performance, along with traditional reach and share of audience metrics.
About Pixalate’s Seller Trust Indexes
Pixalate’s monthly Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. Released monthly, the indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex.
Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council-accredited vendor for display ad viewability and Sophisticated Invalid Traffic (SIVT) detection and filtration for desktop and mobile web traffic. For more information, please visit www.pixalate.com.