<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

Interview: Goodway Group on trust in digital advertising

Pixalate sat down with Jay Friedman, President of Goodway Group, an independent programmatic ad platform for advertisers and agencies, to discuss trust in today's digital advertising ecosystem.

Goodway Group on trust in digital advertising

  • Transparency and quality can be solved. With the right framework, we're well on the way to solving for transparency and quality, says Friedman. This includes financial transparency, ad measurement transparency, and consumer transparency
  • You don't need millions of apps. "We don't need millions of apps to reach our target audience," says Friedman. He says using a whitelisting system — and keeping it vigilantly updated — is a good way to get quality scale for mobile in-app

Subscribe to Pixalate's blog and YouTube channel for more interviews with digital advertising leaders.

Popular Posts

What is OTT and how is it different from video?

MRC Definitions for Invalid Traffic: SIVT and GIVT

MRC Viewability Standards: What It All Means

How we uncovered millions of dollars in mobile app fraud