How fast is programmatic advertising growing in OTT/CTV, the hottest new channel for digital advertisers? In our H1 2019 OTT/CTV Supply Chain Intelligence Report, we reveal the growth rate of OTT/CTV apps that support programmatic video advertising.
100% (2x) increase in OTT/CTV apps year-over-year
- The number of OTT/CTV apps that support programmatic video advertising has increased over 100% year-over-year
- From Q2 2018 to Q2 2019
- This represents a global rise of over 2x
- There was a 20% increase during the first half of 2019
- From Q1 2019 to Q2 2019