Santa Monica, CA—Pixalate, the leading analytics platform for programmatic advertising and publisher of the industry’s first quality rating standard, the Seller Trust Index, announces the February release of the top 20 sellers in Open RTB.
The top three positions continue to be held by Google, OpenX, and Rubicon Project.
For more information about the methodology and to download the top 50 list, click here.
ABOUT SELLER TRUST INDEX
The Trust Index is an independent industry rating based on data collected by Pixalate on the open exchange marketplace. The monthly seller trust index is based upon Pixalate’s proprietary technology that delivers ratings based upon inventory quality and ad performance, along with classic reach ranking. Pixalate does not endorse any specific vendor or service ranked in the Seller Trust Index and is not responsible for exchange data. Rating scores are normalized to a range of 0-99.
Pixalate is the leading ad analytics platform that delivers real time RTB data, market intelligence and independent ratings to make smarter, more informed decisions in programmatic advertising.
Pixalate monitors billions of ad events daily on the exchanges and provides data and competitive insights to improve supply quality and ad performance in real time. Proprietary data points include pricing intelligence, fraud, brand safety and viewability scores of 20MM+ websites and supply sources.
For more information, visit www.pixalate.com.
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