Pixalate, Inc., the leader in fraud protection and data intelligence, today unveiled its Global Seller Trust Index (GSTI) for April 2016. Utilizing its proprietary technology, the GSTI analyzes more than 100 billion monthly ad impressions and delivers ratings based upon inventory quality and ad performance, along with traditional reach ranking.
Global Seller Trust Index, International (Non-US)
Global Seller Trust Index, USA
Global Seller Trust Index, Mobile
Over the last several months, a few key trends have emerged. First, fraudsters are getting smarter. There has been an increase of 28% in the more “sophisticated" kinds of fraud in Q1 2016. In particular, there has been a significant uptick in the hijacking of devices directly via Trojan Horses that use Doorway sites to generate fraudulent activity. This is a challenge in that that type of activity is difficult to detect.
The good news, though, is that a greater focus and strong progress by platforms in addressing these challenges has been observed. This commitment, along with the efforts underway in the buy-side community, is essential in undermining the efforts of those who seek to destroy confidence in programmatic advertising.
Pixalate congratulates all of the platforms in the GSTI for their proactivity and dedication to restoring trust in programmatic advertising.
About Pixalate’s Global Seller Trust Index (GSTI)
Pixalate’s monthly Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers.
Global quality ratings are based upon an analysis of overall effectiveness assessing viewability, fraud, engagement, domain masking, and inventory scores in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex
About Pixalate
Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council accredited vendor for display ad viewability. For more information, please visit pixalate.com.
