Pixalate, Inc., the global leader in fraud protection and data intelligence, today released the December 2016 rankings in the Global Seller Trust , Mobile Seller Trust and the recently launched Video Seller Trust Indexes. In addition, the International version of the Video Seller Trust Index today becomes the newest unique index ranking, with its focus on Sellers delivering impressions to International audiences. Utilizing proprietary technology, the GSTI, MSTI and VSTI each analyze more than 200 data points for over 100 billion monthly ad impressions and deliver ratings based upon inventory quality and ad performance, along with traditional reach and share of audience metrics.
OpenX repeats in the number one spot again for US, International and Mobile in-app inventory. SpotX repeats as the number one for US Video inventory, while Dashbid debuts in the top spot for International Video inventory. Risers for December into the top 10 include Sonobi for US and AppNexus for International inventory on the GSTI, and MoPub and RhythmOne for Mobile in-app inventory. AppNexus' sharp rise is partially attributed to the growth of header bidding last year and the measurement of more direct publisher relationships.
Global Seller Trust Index, International (Non-US)
Global Seller Trust Index, Mobile
About Pixalate’s Global Seller Trust Index (GSTI) and Mobile Seller Trust Index (MSTI)
Pixalate’s monthly Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers.
Global quality ratings are based upon an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex
Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council accredited vendor for display ad viewability. For more information, please visit pixalate.com.