In addition to launching our brand new Video Seller Trust Index (VSTI), Pixalate, Inc., the global leader in fraud protection and data intelligence, today released the October 2016 rankings in the Global Seller Trust and Mobile Seller Trust Indexes. Utilizing proprietary technology, the GSTI and MSTI each analyze more than 200 data points for over 100 billion monthly ad impressions and deliver ratings based upon inventory quality and ad performance, along with traditional reach and share of audience metrics.
OpenX repeats in the number one spot again for US, International and Mobile in-app inventory. New entries for October in the top 10 include PulsePoint and Dashbid for US inventory, Zodiak (Magnolia TV) for International inventory and Interactive Media Gmbh and Widespace for Mobile in-app inventory.
Global Seller Trust Index, International (Non-US)
Global Seller Trust Index, Mobile
About Pixalate’s Global Seller Trust Index (GSTI) and Mobile Seller Trust Index (MSTI)
Pixalate’s monthly Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers.
Global quality ratings are based upon an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex
Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council accredited vendor for display ad viewability. For more information, please visit pixalate.com.