Pixalate Launches the Industry-first Video Seller Trust Index

Pixalate Inc., the global leader in fraud protection and data intelligence, is pleased to announce a new addition to our growing platform of programmatic Seller Trust rankings, the Video Seller Trust Index (VSTI).  With Programmatic Video advertising spending expected to reach $10.3 billion dollars this year and 14% of all digital advertising spending (eMarketer), now more than ever marketers and brands need a comprehensive view of the platforms, sellers and networks in the online video marketplace.

The VSTI uses the same powerful metrics as the other Indexes - Reach, SIVT (Sophisticated Invalid Traffic), and GIVT (General Invalid Traffic) - but adds the new video-centric components GRP, Player Size and Engagement.  With our new xGRP ranking, Pixalate has updated the old broadcast media buying standard for successful campaigns.  Our Player Size ranking values sellers offering more Large Player video (480 x 320 and higher) Connected TV and Mobile inventory.

SpotX claimed the top spot in our first ever rankings.  See the Top Ten and other key findings below.

VSTI Oct.png
 
On the whole, invalid traffic rates for Video ads over ConnectedTV were nearly 10% higher - 44% for ConnectedTV compared to 35% for Mobile or Desktop video ads.
 
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Among ConnectedTV/OTT platforms, the Roku player was most commonly victimized with 59% of impressions being falsely offered by Sellers.

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Additional notable findings include:

  • Among mobile devices, the LG Risio (57%), ZTE Grand X3 (56%) and LG G Stylo (56%) had the highest mobile video invalid traffic rates.
  • Small player video represented 40% of all video impressions, and invalid traffic for small player video exceeded 56%.

To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex

About Pixalate
Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council accredited vendor for display ad viewability. For more information, please visit pixalate.com.

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