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Pixalate Releases 2017 Ads.txt Trends Report

Pixalate this week released its 2017 Ads.txt Trends Report. The report features data and insights collected by Pixalate detailing the year-end state of ads.txt adoption. 

The industry-wide ads.txt effort was born in the IAB's Tech Lab and has created overnight transparency for buyers into the programmatic advertising ecosystem of sellers and domains.

The rise of ads.txt

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Since September, Pixalate has been detailing ads.txt adoption on a weekly basis via its blog and has made available for download a list containing all publishers who have an ads.txt file, as observed by Pixalate, which is updated weekly.

The 2017 Ads.txt Trends Report compiles this months-long research into a concise report detailing the rise of ads.txt over the final months of 2017 — and where it stands as the year ends.

ads-txt-2017-trends-report

Inside the report, you'll find...

  • Ads.txt adoption trends from September-December 2017
  • Insight into the Alexa Top 1000 and Top 5000 sites and their ads.txt adoption rates on a week-by-week basis
    • Insight into the Pixalate Top 1000 and Top 5000 sites — which only contain sites which support programmatic advertising — and their ads.txt adoption rates on a week-by-week basis
  • Data on which exchanges show up most often on ads.txt files
    • Includes data on which exchanges are listed most often as a direct partner, as a reseller, and a combination of both
  • And much more

Report highlights:

  • According to Pixalate's data, on September 18, 2017, the total number of sites with an ads.txt file was 3,523
    • That number rose to 71,288 by December 18, 2017, representing a rise of 1,924%
  • Of the top 1000 sites which support programmatic, ads.txt adoption increased from about 16% in September to about 56% in December
  • Of the 71,288 domains which have an ads.txt file, Google is found on 96.6% of them
  • Google is the exchange most often listed as a "direct" partner on ads.txt files, while AppNexus is the exchange most often listed as a "reseller" on ads.txt files, according to Pixalate's data

ads-txt-2017-trends-report

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