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LKQD adds Pixalate's pre-bid invalid traffic (IVT) filtering to platform

Pixalate has partnered with LKQD to include Pixalate’s pre-bid invalid traffic (IVT) detection and filtration technology into LKQD’s platform.

Be sure to check out LKQD's wiki page for step-by-step instructions on how to implement pre-bid solutions within their platform.

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Block IVT at the supply source

  • Pixalate's integration with LKQD enables partners to block invalid traffic at the supply source. The option to include Pixalate's pre-bid filtration is available within LKQD's UI.

Block IVT based on demand tag — and filter by device or channel

  • The partnership gives users the ability to block IVT based on demand tag. Partners have the ability to select by environment — including mobile web, mobile in-app, desktop, and Connected TV (CTV). Specific environments can be selected within LKQD's UI.

Block IVT at the account level

  • The partnership also gives users the ability to block at the account level, and it also gives them the ability to select by environment — including mobile web, mobile in-app, desktop, and Connected TV (CTV). Specific environments can be selected within LKQD's UI.

IVT reporting from Pixalate

  • Within LKQD's platform, users can see the total number of impressions evaluated by Pixalate, as well as the total number of blocks based on Pixalate's pre-bid filtration. These reports can be filtered by date, device and channel (environment), and can be exported to a .csv for further evaluation. Additionally, the reporting can be filtered by supply source or supply partner.

The importance of pre-bid IVT detection and filtration

Recent Pixalate research found that over one-third (35%) of programmatically-traded desktop ad impressions in the U.S. are invalid. Blocking invalid activity before it reaches the bid stage is vital to improving the overall quality of the digital media marketplace.

Interested in Pixalate's pre-bid tools? Request a demo today.

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