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MediaPost: 'Ads.txt exceeds 50% of top 5,000 programmatic sites'

March 5, 2018 — By: Joe Mandese, MediaPost

"Ads.txt has reached another critical mass milestone, penetrating more than 50% of the top 5,000 programmatic sites, according to the latest analysis released by Pixalate," wrote MediaPost.

march-5-2017-ads-txt-update-chart.png

MediaPost: Time to start focusing on the sites that don't have ads.txt?

Now that over half of the top publishers are using ads.txt, MediaPost ponders: "[I]t might be time to shift the focus from sites that have adopted the IAB-led anti-fraud standard to those that have not."

You can find Pixalate's original blog post on the ads.txt breakthrough here

You can download the full list of sites with ads.txt here.

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