MobFox, Matomy Media Group’s mobile ad platform, announced today a new partnership with Pixalate. Mobfox is utilizing Pixalate’s Analytics and Data Intelligence solutions to monitor fraudulent and non-human traffic at mobile app and user levels to optimize away from fraudulent sources of inventory.
With $8 billion in lost annual revenue to ad fraud, mitigating against this problem is the central challenge in programmatic advertising today.
“By partnering with Pixalate and implementing their Fraud Protection suite, we’re able to instill confidence in our advertisers and DSPs so that they can run brand-safe campaigns on MobFox,” said Anwar El Bizanti, Technical Solutions Manager at MobFox.
We welcome Mobfox to the fight and look forward to working together to eliminate ad fraud.
Read more about this new partnership: