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Games account for 90% of the top 10 trending Android phone apps for programmatic video ad volume

Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We publish quarterly updates on trending apps across iOS (phones and tablets) and Android (phones and tablets). 

This post highlights the top 10 trending Android phone apps in the United States, based on display and video programmatic advertising volume, in Q1 2019. To see the most recent top 30 apps, download the list here:

Download the List

Key takeaways:

  • Five of the top 10 display apps were Games (same as Q4 2018) and nine of the top 10 video apps were Games (up from seven in Q4 2018)

    • The top seven apps in terms of programmatic video advertising volume on Android phones in Q1 2019 were all Games
  • Just one app appeared in the top 10 for both display and video (Pixel Art: Color by Number)

    • That's a big deviation from Q4 2018, when six of the top 10 were the same for both display and video

Trending Android phone apps for display advertising (Q1 2019)

Display-Android-mobile-top-apps-USA-(Q1-2019)

  • Puzzle-based games dominated up top, taking up five of the first 10 spots: Wordscapes, Pixel Art, Word Stacks, Jigsaw Puzzle, and Wheel of Fortune

  • Despite games taking up five of the top 10 spots, only one game ranked in the top five (Wordscapes)

  • One Tools app (Call Recorder) and one Productivity app (Alarmy) both ranked in the top five

    • These two apps ranked seventh and sixth, respectively, in Q4 2018

Trending Android phone apps for video advertising (Q1 2019)

Video-Android-mobile-top-apps-USA-(Q1-2019)

  • Nine of the top 10 apps for in-app programmatic video advertising on Android phone were Games

  • Text free (a Social app) was the only non-game to rank in the top 10; it also ranked in the top 10 for display and video in Q4 2018

  • Every game ranked from No. 2 to No. 6 is a newcomer to Pixalate's quarterly top 10 trending app rankings

 To see the most recent top 30 apps, download the list here:

Download the List

Want more information about trending apps? See our App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers, including Breakout AppViewabilityUnique VisitorActive UserIncentivized AppDownloads, and Share of Voice.

Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.

DISCLAIMER: Pixalate's Android phone App Trends reports present ratings and rankings for the top Android  phone apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each Android phone application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each Android phone application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.

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