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Fitness app surges as users look to keep resolutions: Trending iPhone apps in advertising (Q1 2019)

Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We publish quarterly updates on trending apps across iOS (phones and tablets) and Android (phones and tablets).

This post highlights the top 10 trending iPhone apps in the United States, based on display and video programmatic advertising volume, in Q1 2019. To see the most recent top 30 apps, download the list here:

Download the List

Key takeaways:

  • Wordscapes, Trivia Crack, and Jigsaw Puzzle remained in the top three for iPhone display advertising — the same three games that were in the top 10 in Q4 2018

    • 14 of the top 30 display apps (47%) and 16 of the top 30 video apps (53%) were in the Games category
  • MyFitnessPal ranked in the top 10 for display advertising — likely due to people seeking to stay in shape as their New Year's resolutions

  • The Music category, which has four apps in the top 10 for iPhone programmatic video advertising in Q4 2018, had just one app in the top 10 in Q1 2019

Trending iPhone apps for display advertising (Q1 2019)

Display-iOS-mobile-US-share-of-voice-(Q1-2019)

  • People looked to stay in shape to start the new year, and advertisers kept pace: MyFitnessPal ranked in the top 10 for display advertising 
  • The Entertainment category (Movie Poster Mania and theCHIVE) ranked in the top 10

  • The Social Networking category (Grindr and Text Me) also had two apps in the top 10

Trending iPhone apps for video advertising (Q1 2019)

Video-iOS-mobile-US-share-of-voice-(Q1-2019)

  • In Q4 2018, four Music apps ranked in the top 10, but in Q1 2019, only one stayed (Slacker Radio)

  • Games made up seven of the top 10 apps for video advertising (compared to three of the top 10 in display)

  • The WeatherBug Weather app appears in the top five, and it's the only weather app to appear in the top 30

To see the most recent top 30 apps, download the list here:

Download the List

Want more information about trending apps? See our App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers, including Breakout AppViewabilityUnique VisitorActive UserIncentivized AppDownloads, and Share of Voice.

Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.

DISCLAIMER: Pixalate's iPhone App Trends reports present ratings and rankings for the top iPhone apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each iPhone application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each iPhone application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.

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