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Roku devices capture 62% OTT/CTV programmatic ad market share

Programmatic OTT/CTV advertising is on the rise, but which devices are capturing the most market share of video ads? In our H1 2019 OTT/CTV Supply Chain Intelligence Report, we reveal the share of voice of programmatic video OTT/CTV advertising based on device type.

Roku devices capture 62% of all OTT/CTV programmatic video ads


  • Nearly two-thirds (62%) of programmatic video OTT/CTV ads go to Roku devices
    • 6x more market share than any other device type
  • Amazon devices have the next-largest market share, at 10%

See more supply chain trends in our HT 2019 OTT/CTV report

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