<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

H1 2019 OTT/CTV Report: 66% Jump in Programmatic Ad Volume

global-ott-ctv-ad-volume-rise-pixalate

Pixalate has released the H1 2019 OTT/CTV Supply Chain Intelligence Report, a comprehensive analysis on the current state of the programmatic OTT/CTV advertising ecosystem.

Download Report

Key takeaways:

  • 66% global growth in in OTT/CTV programmatic ad transaction quarter-over-quarter
  • 2x growth in OTT/CTV programmatic ad-supported apps year-over-year
  • Roku app store has seen a 53% increase since the start of 2018

Inside the H1 2019 OTT/CTV Supply Chain Intelligence Report:

  • Figures on OTT/CTV growth from around the world
  • Latest trends on the rise of OTT/CTV apps
  • Breakdown of the most popular OTT/CTV devices and OSs
  • Top SSPs for OTT/CTV supply
Download Report

Popular Posts

What is OTT and how is it different from video?

How we uncovered millions of dollars in mobile app fraud

MRC Definitions for Invalid Traffic: SIVT and GIVT

MRC Viewability Standards: What It All Means