Today Phunware, a Multiscreen as a Service (MaaS) real time audience platform, announced their partnership with Pixalate, to take their fight against ad fraud to the next level. The partnership has already resulted in a reduction of general invalid traffic (GIVT) to less than 1% on the Phunware platform.
“Our partnership with Pixalate is an important next step in improving transparency and performance in mobile advertising,” said Ian Karnell, Phunware’s GM of Audience Building and Monetization. “As a company that works with Fortune 500 brands and top-grossing developers every day, this partnership ensures that their campaigns not only run in the right places, but in front of real users who are interested in the product, brand and app at hand.”
Pixalate congratulates Phunware on their commitment to fighting ad fraud and protecting their clients and partners.