Today we announced the launch of our real-time fraud blocking tool. Unlike passive fraud detection solutions that notify users once money has been wasted on fraudulent inventory, our new technology detects and blocks malicious traffic before ads are served. It does this through impression level pass backs or by blocking the ad request all together. This prevents advertisers from being double charged and enables them to be more efficient with their media spend.
We've also built a smart ad tag container to enable easy integration and operation of fraud blocking, as well as streamlined pixel and tag management for ad serving. With our smart ad tag container, pixels and tags can be updated in multiple locations, with a single update.
We still offer our basic, fraud detection and analytics capabilities free of charge, but we will be charging for this new service on a subscription basis. For more information on pricing, check out our pricing page.