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Inventory Price Opacity Hurts Publishers (AdExchanger)

by Jalal Nasir, CEO, Pixalate
Featured in “Data-Driven Thinking"

"Life as a publisher used to be pretty straightforward. You simply sold your best inventory at the highest CPM your sales team could get, and whatever was left over was filled in with remnant ads. Aside from someone making sure to avoid channel conflict, nobody paid much attention to what we now call RTB.

Flash forward to today. RTB digital display advertising now accounts for 22% of all display ad spending. Last year, RTB grew at 76.5%, and by 2018, RTB is expected to account for one-third of all display ad spending, or $12 billion.*"

Read Jalal's complete byline at AdExchanger.




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