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Pixalate Week in Review: July 8 - 12, 2019

This week's review of ad fraud and quality in the digital advertising space.

1. SSAI webinar recap: More transparency is needed to combat ad fraud risks

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Pixalate recently hosted a webinar titled: “The Price of Anarchy in OTT/CTV: How Fraudsters Exploit Security Gaps in SSAI.” This webinar reviewed the use of Server-Side Ad Insertion (SSAI) in OTT/CTV, including latest industry standards, measurement challenges, ad fraud risks. Read the blog recap or watch the full webinar below:

2. Demystifying OTT/CTV ad fraud: Top 5 SSAI myths debunked

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The biggest vulnerability in the OTT/CTV industry is the widespread use of Server-Side Ad Insertion (SSAI). According to Pixalate data from Q2 2019, over one-third (38%) of all programmatic OTT/CTV ad transactions are delivered via SSAI.

This post demystifies OTT/CTV ad fraud by debunking common myths about SSAI, which is also referred to as ad stitching.

3. Top 10 trending mobile apps for APAC advertisers in Q1 2019

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This post brings you the top 30 trending apps in APAC based on programmatic ad volume. Key takeaway: APAC Android users are big on the photo and video apps, while Games and Social Networking apps combine to account for 40% of the top trending iOS display apps.

4. North America advertisers could lose $100 million per day to ad fraud by 2023

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New research from Juniper Research notes that "advertising fraud will waste $100m of daily ad spend in North America alone by 2023," reported The Drum. These numbers are "well beyond current daily fraud wastage ($44m a day)."

5. New ad fraud scheme hits 25 million Android devices

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"A malicious software campaign tied to a Chinese internet company has exploited known vulnerabilities in Android mobile phones to infect roughly 25 million devices as part of a far-reaching ad fraud scheme," reported CyberScoop.

 

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