This week's review of ad fraud and quality in the digital advertising space.
1. WSJ report: Third-party apps are 'sifting through your Gmail'
According to the Wall Street Journal, "[Google] continues to let hundreds of outside software developers scan the inboxes of millions of Gmail users who signed up for email-based services offering shopping price comparisons, automated travel-itinerary planners or other tools." The WSJ added: "Google does little to police those developers, who train their computers—and, in some cases, employees—to read their users’ emails, a Wall Street Journal examination has found."
2. MRC video measurement guidelines address OTT
3. Programmatic guaranteed deals rise with introduction of GDPR
"Much as contextual targeting is experiencing a rebirth due to the arrival of the General Data Protection Regulation, ad-buyer demand for programmatic guaranteed deals is also increasing for some publishers," wrote Digiday. "[T]he pressure some advertisers still feel around GDPR-compliant ad buying is spurring an increased interest in programmatic guaranteed deals," the article added.
4. Cryptocurrency mining operation uncovered
Malwarebytes this week published a blog detailing a large cryptocurrency mining operation. "In the past weeks, our crawlers have catalogued several hundred sites using a variety of CMS all injected with the same obfuscated code that uses Coinhive’s shortlink to perform silent drive-by mining," wrote Malwarebytes on their blog.
5. New malware chooses between ransomware of cryptomining
As reported by Dark Reading, citing research from Kaspersky Labs, known malware (Trojan-Ransom.Win32.Rakhni) has "a new variant [that] does a search of files on the victim's system and decides whether to launch ransomware — or simply use the computer to mine cryptocurrency."
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