This week's review of ad fraud and quality in the digital advertising space.
1. The tech, trends, and future of advertising
Disruptor Daily has published a series of three blog posts diving into the latest trends and tech in advertising, featuring insight from industry experts.
- What is the Future of Advertising?
- What Trends Are Shaping Advertising in 2019?
- What Technology Will Have the Greatest Impact on the Advertising Industry?
Pixalate had the opportunity to contribute to each piece. See the recap here.
2. OTT/CTV ad inventory keeps growing
"Connected TV inventory is growing like weeds," wrote eMarketer. "We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate."
3. Malware returns with new attacks and features
"Large parts of the Scranos operation were taken out in April - but it's already back and the criminals behind it seem more determined than ever, adding a trojan and a cryptojacker to their adware scheme," reported ZDNet. "The group behind [the] malware campaign ... have altered its attack techniques and added new payloads including a cryptominer and a Trojan in an apparent bid to make more money from infected devices."
4. What's next for ad-blocking?
ExchangeWire explores the future of ad-blockers, sparked by Google's recent decision to limit the functionality of ad block extensions for non-premium Chrome users.
The author of the piece proposes a solution that they say will benefit publishers and internet users alike: "[T]he industry could employ the old adage of ‘quality over quantity’, namely prioritising user experience over the number of ads served. Creating an enjoyable environment through serving high quality, relevant, and attractive ads will encourage users not to use an alternative ad blocker, or will act as an incentive to whitelist a compliant site even if they do reactivate an ad blocker.
5. Facebook settles suit over inflated video ad metrics
"Facebook has agreed to settle a class-action complaint accusing the company of inflating video metrics by up to 900%, lawyers for marketing agencies told a judge Wednesday," reported MediaPost. "The company has said its mistaken calculations did not affect billing. But the marketers said the erroneous statistics led them to believe video ads on the platform were more valuable than they actually were, which led to higher prices."