This week's review of ad fraud and quality in the digital advertising space.
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1. Mary Meeker’s 2017 internet trends report
Mary Meeker has released her annual internet trends report. Recode breaks down some of the key takeaways, including the rising trend of internet-based entertainment services — like Netflix — coupled with the decline of TV viewership.
2. New report: Transparency a must in programmatic, but performance still drives bottom line
Reporting on a study by the ANA and AD/FIN, Forbes reports that disclosure and transparency are key in programmatic today, and that advertisers with clear programmatic KPIs are in better control of their investments. At the end of the day, however, “performance still drives the bottom line,” writes Forbes.
3. ANA ad fraud report shows promise
The ANA this week released a new report on the state of ad fraud. Per the Wall Street Journal, the report indicates that the industry is making improvements in the fight against fraud, indicating that marketers’ collective efforts could be paying off.
4. Chinese ‘Fireball’ malware infects 250 million computers
According to The Register, a new malware attack dubbed “Fireball” has infected 250 million computers in China. The malware takes over the infected computers and can cause ad fraud to occur — among other nefarious attacks.
5. Google Chrome ad blocker could be coming to PC and mobile by 2018
According to the Wall Street Journal, Google’s previously rumored built-in ad blocker is coming by next year. The purpose of the built-in ad blocker is to improve the overall quality of ads served on the internet. “The new setting, which is expected to be switched on by default within the desktop and mobile versions of Chrome, will prevent all ads from appearing on websites that are deemed to provide a bad advertising experience for users,” reported the WSJ.
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