This week's review of ad fraud and quality in the digital advertising space.
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1. Google removes over 40 apps from Android to stave ad fraud
According to Forbes, Google has removed over 40 apps from the Play store "after it emerged [those apps] were quietly forcing Android users to click on ads." Forbes says the apps had been downloaded as many as 36 million times.
2. Unilever CMO: Ad industry must improve quality to solve digital's issues
In a guest post in Marketing Week, Unilever CMO and CCO Keith Weed says improving quality will solve the industry's digital issues. He contends the industry must fix structural issues "to bring a new level of transparency to the digital ecosystem."
3. xAd expands third-party verification partnerships to improve quality
The Drum reported that mobile location data company xAd "has expanded its partnerships with Media Rating Council (MRC) accredited organizations," including Pixalate. xAd will work with Pixalate to monitor its network for both GIVT and SIVT.
4. Hackers using subtitles to infect devices
According to PC Magazine, a new study has discovered that "malicious subtitles" on popular media players, including VLC, Kodi, Popcorn Time, and Stremio, can infect digital devices, including PCs, mobile devices, and smart TVs.
5. TAG registers with federal NGO to share information on cyber-threats
According to MediaPost, the Trustworthy Accountability Group (TAG) has registered with the Information Sharing and Analysis Organization (ISAO), a "non-governmental body created by Congress to bolster the nation's cybersecurity defense." TAG is the first digital ad company to register with ISAO, and MediaPost reports that TAG will share data on "emerging cyber-threats, incidents, and best practices, particularly those related to ad-related malware, ad-supported piracy, and ad fraud on behalf of the industry."
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