This week's review of ad fraud and quality in the digital advertising space.
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As our trending iPhone apps from September 2018 reveals, seasonality is one factor that drives apps up or down in popularity. For example, DraftKings, a fantasy gaming app, was in the top 10 on iPhones in September, coinciding with the new NFL season. TV-based apps accounted for 3 of the top 10 spots for iPhone video ads as consumers geared up for the new fall TV schedule. Learn more.
eMarketer this week released an updated digital video and Connected TV '2018 stat pack.' The report notes that by 2022, digital will make up nearly two-thirds of ad spend, while TV will be under 25%.
"Two botnet gangs are fighting to take control over as many unsecured Android devices as they can to use their resources and mine cryptocurrency behind owners' backs," reported ZDNet. "Both are in direct competition and are going after the same targets, namely Android devices on which vendors or owners have left the diagnostics port exposed online."
"This year’s midterm elections marked the beginning of the OTT campaign cycle, as campaigns poured resources into political ads on OTT and connected TV devices for the first time in a major way," reported MediaPost. "Despite the early peak, the data from Telaria suggests that CTV and OTT will be a big part of political ad spending going forward, particularly with consumer adoption continuing to rise at an accelerating pace and better targeting capabilities added regularly.
"Mobile ad fraud in Asia-Pacific is expected to exceed US$18 billion this year and reach a whopping US$56 billion by 2022," reported Campaign Asia, citing new data from Juniper Research. "[A]s fraudsters become more sophisticated in avoiding detection, the problem will only balloon massively in APAC, particularly the techniques of SDK spoofing and install app farms."
