This week's review of ad fraud and quality in the digital advertising space.
1. Pixalate's interviews with programmatic industry leaders
Pixalate continues its video interview series with industry leaders, including:
- Verizon Media on mobile in-app advertising. Watch.
- PubMatic on the evolution of mobile in-app. Watch.
- IAB Tech Lab on app-ads.txt and OTT/CTV. Watch.
- Goodway Group on trust in digital advertising. Watch.
- OpenX on ad fraud in OTT/CTV. Watch.
2. Panel recap: Shining a light on the mobile programmatic supply chain
At DMEXCO 2019, Pixalate hosted a panel titled: "Shining a Light on the Mobile Programmatic Supply Chain: The Trust Deficit in Mobile Programmatic" with experts from Criteo, MoPub, and Verizon Media.
3. New iPhone jailbreak fraud attack discovered
"A malicious website posing as checkrain[.]com was launched by hackers this week, which poses as the real site that researchers are building to modify and jailbreak iPhones," reported Information Security Buzz. "The fake site instead launches a hacking tool that tries to take over affected devices.
4. Popular app — not on a major app store — accused of serving invisible ads
"A popular video downloader app for Android has been found generating fake ad clicks and unauthorized premium purchases from its users, according to a security firm," reported TechCrunch. According to TechCrunch, the app "is not on Google Play because the app maker claims Google will not allow video downloader apps on the store," but tens of millions of people are said to use the app.
5. GDPR consent fraud is cropping up
"Consent-string" fraud is cropping up as GDPR audits take place, reports Digiday. "Dummy strings are being created in some instances," the article reads. "Currently, it is easy to manipulate a consent string, and some vendors are doing so in order to appear as though they have user consent more than they do, so they’re not blocked from buying and selling inventory."