This week's review of ad fraud and quality in the digital advertising space.
1. Mobile in-app invalid traffic (IVT) rises to 25%
Mobile in-app invalid traffic (IVT) rates for programmatic advertising climbed to new heights during Q2 2019. In our Q2 2019 Ad Fraud Report, we reveal the overall programmatic IVT rates for mobile in-app advertising.
2. Number of OTT/CTV apps with programmatic ad support rises 2x year-over-year
How fast is programmatic advertising growing in OTT/CTV, the hottest new channel for digital advertisers? In our H1 2019 OTT/CTV Supply Chain Intelligence Report, we reveal the growth rate of OTT/CTV apps that support programmatic video advertising.
3. Android VPN apps with 500M+ installs contain adware
"Google Play Store has a malware problem. And it doesn’t seem to go away despite the company’s best efforts to rein in sketchy apps," reported The Next Web. In a yet another instance of Android adware, New Zealand-based independent security researcher Andy Michael found four Android VPN apps with cumulative downloads of over 500 million that not only serve ads while running the background, but are also placed outside the apps, including the home screen."
4. VPAID specs manipulated to deliver malware
5. Two popular Chrome ad-block extensions caught in ad fraud scheme
According to The Hacker News, "Two widely used Adblocker Google Chrome extensions, posing as the original — AdBlock and uBlock Origin — extensions on Chrome Web Store, have been caught stuffing cookies in the web browser of millions of users to generate affiliate income from referral schemes fraudulently."