Pixalate has released the Pixalate Quarterly Ad Fraud Benchmarks Report for Q1 2017. The report updates the digital advertising industry on the state of ad fraud in the programmatic marketplace.
- 31% of programmatic desktop ad impressions were fraudulent
- Over one-third (35%) of programmatic impressions in the U.S. were fraudulent
- Within mobile apps, smartphones had a 36% ad fraud rate, while tablets were at 12%
- Smartphone web video ads traded via programmatic had a 56% fraud rate.
- Over half (50%) of programmatic ads on Society & Culture sites were fraudulent
- Over one-in-four (28%) of programmatic ads on Google Chrome were fraudulent
What else is in the report:
Inside the report you'll find:
- Ad fraud benchmark data for mobile, desktop, and video ads
- Ad fraud rates by browser
- Ad fraud rates by country
- And much more!
Billions of dollars are lost to digital ad fraud each year. Trust and transparency are the most pressing issues in the programmatic ecosystem today, and ad fraud is at the center of the discussion.
We believe creating a more transparent marketplace is a pivotal first step in the fight against fraud. To properly tackle the problem, the industry must first fully understand the problem. Our analysis takes a deep dive into granular ad fraud statistics across devices, screens, and channels to paint the most accurate picture of the challenges.
The research contained in the report gives buyers and sellers alike an honest, thorough review of the state of the industry. Our data and insights can be used as a valuable resource as the ad world combats together.
Download the report today to learn more!