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New York Times: 'They Know What You Watched Last Night'

October 25, 2019 — By: Tiffany Hsu, The New York Times

"A spate of streaming services are on their way from major tech and entertainment companies, promising viewers a trove of binge-worthy new shows and movies," wrote the New York Times in a recent piece examining the burgeoning Connected TV (CTV) and over-the-top (OTT) streaming space.

"There’s something for advertisers, too: your personal data," the NYT added.

The streaming universe: 'A breeding ground for fraudsters'

nyt-pixalate-quote-streaming-tv

"The streaming universe is turning into 'a breeding ground for fraudsters and others who might abuse the system,'" Jalal Nasir, Pixalate CEO, said to the NYT.

"'There’s a huge, huge disconnect, because the data collection standards are very loosey-goosey,' Mr. Nasir said. 'There’s so much money involved, so many players in the industry, but also a lack of standardization and education for regulators, consumers and advertisers.'”

Read the whole article in The New York Times, which deep-dives into the shift in advertising toward streaming TV and its impact on consumer privacy and data regulation.

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