The PIxalate team will be exhibiting and speaking at ad:tech San Francisco next week, March 26th and 27th at Moscone West. We're in booth 2514. It's right near the entrance to the show, so if you're in town, come by and say hello. Even better, on March 26th, Jalal Nasir will be giving a talk on RTB Pricing, Pre-Bid Fraud Protection and Viewability Optimization. Come check it out. It's at 10:30am on the show floor, in the think:tech theatre. Here's some more info:
Be Smarter about RTB Pricing, Pre-Bid Fraud Protection and Viewability Optimization
Programmatic media is exploding. According to Forrester and IDC, spending via RTB was approximately $3 billion in 2013 and is projected to grow to as much as $14 billion by 2016. Yet, despite the size of the market, there has been a dearth of tools to help buyers plan their RTB media buys and sellers to value their inventory. In this session, you will get an in-depth look at the industry’s first RTB media planning tool developed by Pixalate. Learn how to find the best performing domains and how to determine prevailing bid prices for RTB inventory.