June 14, 2018 — By: Claire Connelly, Which-50
"Pixalate has uncovered what it says is a ‘sophisticated’ mobile app fraud potentially costing advertisers up to $75 million a year if allowed to run unchecked," wrote Which-50, reporting on Pixalate's recent discovery of apparent mobile app laundering.
"The company says it discovered that Android app, MegaCast which allows users to broadcast content to Google’s Chromecast, was using ‘mobile app laundering’ to generate fraudulent ad impressions," the article continued.
According to Which-50, "MegaCast is developed by a company called Messamta which according to Whois.com registered its domain in Russia, although the phone number seems to be Bulgarian." The article added: "The postcode of 111111 does not inspire confidence."
Read the full article on Which-50.
Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.