Ad fraud protection company now has 17 metric areas accredited by the MRC in order to address today’s cross-platform risk challenges
LOS ANGELES — November 28, 2018 — Pixalate, the world’s first cross-platform ad fraud detection and prevention platform, today announced it has received accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (“SIVT”) detection and filtration for Connected TV/over-the-top (OTT) video ad impressions (an industry-first), as well as mobile in-app video and display ad impressions, and desktop and mobile web video ad impressions.
Overall, Pixalate has 17 total MRC accredited metric areas, including 12 newly-accredited ones:
Mobile In-App: Video and display SIVT detection and filtration; video and display served ad impressions; display viewability
OTT: Video SIVT detection and filtration; video served ad impressions
Mobile Web: Video SIVT detection and filtration; video served ad impressions; display viewability
Desktop: Video SIVT detection and filtration; video served ad impressions
Digital advertising is no longer siloed, and successful audience targeting requires finding ideal audiences across their digitally-fragmented day, be it playing games on a phone, shopping on a laptop, or streaming shows on-demand. Consumers are more engaged than ever across devices, but with fraud rates averaging in the double-digits, ad spend and brand reputation are at risk across an ever-growing number of platforms.
“Fraudsters are operating across every device and channel, 24/7 — there is no such thing as a ‘day off’ for bad actors,” said Jalal Nasir, CEO of Pixalate. “We are proud to offer the world's first accredited cross-platform solution to buyers and platform with end-to-end protection across the entire ecosystem including OTT, mobile in-app, mobile web and desktop.”
“We congratulate Pixalate on adding to its portfolio of MRC accredited measurements,” said George W. Ivie, Executive Director and CEO of the MRC. “Today’s marketers are tasked with protecting investments across a wide variety of digital environments, and these additions demonstrate Pixalate’s position as a leader in helping marketers to manage these risks.”
“As programmatic advertising has grown exponentially across channels, calls for cross-screen quality measurement and risk management solutions have grown louder,” said Rebecca Skrak, Senior Vice President Operations at RhythmOne. “We are proud to work with Pixalate to guard against invalid traffic and improve quality throughout the programmatic ecosystem.”
Pixalate is the only cross-platform fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across desktop, mobile web, mobile in-app, and OTT for better detection, diagnosis, and elimination of ad fraud. Pixalate is an MRC-accredited solution for the detection and prevention of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT advertising. www.pixalate.com
Want to learn more about Pixalate's products, and see how we can help you predict and prevent ad fraud? Schedule a demo today!
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”