This event has concluded. Read the recap and watch the recording here.
In 2020, Pixalate earned accreditation from the Media Rating Council (MRC) for multiple metrics across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
To educate the marketplace on how these breakthrough accreditations will directly impact OTT/CTV advertising, we are hosting a short webinar on Thursday, May 7, 2020 at 1PM EST.
Presented by Pixalate product manager Chris Schwarz, we’ll cover the following topics and more in the webinar:
Register now to reserve your spot.
Chris Schwarz, Product Manager - Operations & Compliance at Pixalate, is one of the industry’s foremost experts on MRC accreditation and invalid traffic (IVT) measurement metrics.
Schwarz was previously at Ernst & Young, specializing in audits of MRC clients. Schwarz has been intricately involved in both GIVT and SIVT-specific audits across desktop, mobile web, mobile in-app, OTT, and traditional television environments.
Our webinar will cover the bases, but you can study up on SSAI and OTT/CTV risk factors through many of our blog posts.
Education on all facets of OTT/CTV advertising — including SSAI — is still required to catch the industry up to speed.
Here are some resources to help you in your understanding of SSAI and OTT/CTV advertising:
Additionally, check out our 2020 ad fraud discoveries showing how OTT/CTV advertisers are losing money to apparent scams: DiCaprio and Monarch.
Join us to learn about the OTT/CTV risk factors advertisers are tasked with in 2020 — including SSAI — and how the latest measurement methodologies and technologies can help advertisers protect investments, improve transparency, and combat ad fraud.
