In 2020, Pixalate earned accreditation from the Media Rating Council (MRC) for multiple metrics across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
To educate the marketplace on how these breakthrough accreditations will directly impact OTT/CTV advertising, we are hosting a short webinar on Thursday, May 7, 2020 at 1PM EST.
Presented by Pixalate product manager Chris Schwarz, we’ll cover the following topics and more in the webinar:
Register now to reserve your spot.
Chris Schwarz, Product Manager - Operations & Compliance at Pixalate, is one of the industry’s foremost experts on MRC accreditation and invalid traffic (IVT) measurement metrics.
Schwarz was previously at Ernst & Young, specializing in audits of MRC clients. Schwarz has been intricately involved in both GIVT and SIVT-specific audits across desktop, mobile web, mobile in-app, OTT, and traditional television environments.
Our webinar will cover the bases, but you can study up on SSAI and OTT/CTV risk factors through many of our blog posts.
Education on all facets of OTT/CTV advertising — including SSAI — is still required to catch the industry up to speed.
Here are some resources to help you in your understanding of SSAI and OTT/CTV advertising:
Join us to learn about the OTT/CTV risk factors advertisers are tasked with in 2020 — including SSAI — and how the latest measurement methodologies and technologies can help advertisers protect investments, improve transparency, and combat ad fraud.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”