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Q2 2019 Ad Fraud Report: Mobile App IVT Rises Above 25%

Aug 22, 2019 10:38:12 AM

Pixalate has released the Q2 2019 Ad Fraud Report, a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising.

Q2 2019 Ad Fraud Report key takeaways:


  • Global mobile in-app IVT rates were 25% in Q2 2019, surpassing the 25% barrier for the first time
  • OTT/CTV IVT rates were 22% during the H1 2019
  • The U.S. had a 19% IVT rate across all forms of programmatic advertising

Inside the Q2 2019 Ad Fraud Report you’ll find:

  • Ad fraud by country
  • Ad fraud by device type, including in-app and OTT/CTV
  • Impact of ads.txt
  • Display vs. video
  • Tablets vs. smartphones
  • Android vs. iOS
  • Ad fraud by mobile app categories
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