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Q4 2018 Ad Fraud Report: Holiday volume leads to 21% ad fraud average

Pixalate has released the Q4 2018 Ad Fraud Report, a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising.

Q4 2018 Ad Fraud Report key takeaways:


  • Ad fraud increased 24% in Q4 2018 compared to Q3 — rising from 17% to 21% in the U.S. as scammers targeted rising holiday budgets 
  • Global mobile in-app IVT rates were 23% in Q4, up from 17% in Q3
  • Android devices had a 1.7x higher mobile in-app IVT rate compared to iOS devices

Inside the Q4 2018 Ad Fraud Report you’ll find:

  • Ad fraud by country
  • Ad fraud by device type
  • Display vs. video
  • Tablets vs. smartphones
  • Android vs. iOS
  • Ad fraud by mobile app categories
Download the Report

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