Pixalate sat down with Matt Barash, Head of Strategy and Business Development at AdColony, a mobile advertising and marketing platform, to discuss transparency and accountability in digital advertising.
AdColony on trust and transparency in digital advertising
- Prioritize the latest industry standards. Barash says that prioritizing the latest industry standards — such as OMSDK, sellers.json, app-ads.txt, etc. — is a key way to display accountability in the digital landscape; it shows you are constantly staying on top of the latest tech and trends
- The industry has to clean up its act. There have been bad actors in digital since its inception (20+ years), and Barash says the time has come for more companies to rely on accredited third-party measurement companies to clean up the ecosystem
- All stakeholders need to take a vocal stand. "We'd love to see the buy-side — not just technology providers, but holding companies as well — say, 'IVT is a real problem ... we want to ensure quality on behalf of our partners.'"
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