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Android app downloads rose 6%, iOS app reviews up 12% in H1 2020

Oct 2, 2020 11:00:00 AM

Pixalate's Mobile Advertising: App Safety Report (H1 2020) reveals information about the 4.7+ million apps available to consumers across the Google Play and Apple App stores in H1 2020.

This blog examines the growth of app popularity across Android and iOS in H1 2020.

Android apps have 347.6 billion collective downloads


  • In Q1 2020, 3.2 million Android apps accounted for 327 billion combined downloads
  • In Q2 2020, the number of Android apps decreased to 3.02 million, but the total number of downloads rose to 347.6 billion
  • This represents an increase of Android downloads of 6.3% in H1 2020

iOS apps have 984.1 million collective user ratings


  • In Q1 2020, 1.79 million iOS apps accounted for 882 million combined user ratings (used as a proxy for app popularity)
  • In Q2 2020, the number of iOS apps decreased to 1.76 million, but the total number of user ratings rose to 984.1 million
  • This represents an increase of iOS user ratings of 11.6% in H1 2020

What’s inside Pixalate’s Mobile Advertising: App Safety Report (H1 2020)

Inside our H1 2020 mobile advertising app safety report, you’ll find:

  • App trends across Android & iOS
  • Top iOS & Android apps
  • App country of registration information
  • ‘Dangerous permissions’ among Android apps
  • App developers with the most apps
  • And more

See The Research


The content of this press release, and the H1 2020 Mobile Advertising: App Safety Report  (the "Report"), reflect Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. As cited in the Report and referenced in the Report's key findings reproduced herein, programmatic ad transactions, as measured by Pixalate, are used as a proxy for ad spend. The Report examines U.S. advertising activity. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. 

It is important to also note that the mere fact that, for example, an app receives “dangerous permissions”  (as defined by Google), appears to be transmitting personal data from the E.U. to countries that have not yet been identified by the European Commission as having adequate privacy safeguards, or is registered in a traditional tax haven country or a country that appears to be receiving heightened scrutiny by U.S. or E.U. governmental bodies does not necessarily mean that such app, or its publisher, is actually exploiting data subjects. Instead, Pixalate is merely rendering an opinion that such facts may be suggestive of heightened risks to data subjects. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to delisted Android and iOS apps.

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