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Pixalate's Q3 2019 Ads.txt Report: App-ads.txt Adoption Leaps 1,122%

Nov 14, 2019 8:00:00 AM

Pixalate this week released the Q3 2019 App-ads.txt and Ads.txt Trends Report. The report features data and insights collected by Pixalate detailing the state of ads.txt adoption over the third quarter of 2019. 


Q3 2019 App-ads.txt and Ads.txt report highlights:

  • There was a 1,122% increase in app-ads.txt adoption in Q3 2019
  • Over half of the top 1k programmatic apps have app-ads.txt
  • There is 63% more IVT (invalid traffic) on apps without app-ads.txt
  • Over 1 million domains now have ads.txt

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