November 29, 2018 — Bold Screen Media has partnered with Pixalate, Inc. to offer leading IVT protection solutions for their growing cross-device video and OTT marketplace. Bold Screen’s platform provides brands and agencies with engaging programmatic media. To help protect their advertisers from IVT across OTT/CTV and mobile in-app inventory, Bold Screen has enlisted Pixalate.
“Pixalate offers the only MRC accredited solutions to support and have the immediate sophistication around OTT/CTV environments. Additionally, the extra IVT insights the solutions provide, coupled with their excellent customer service, make the partnership ideal for our buyers. Not only are we safeguarding our brands from IVT across any environment, but we also get protection from other threats to brand reputation and security,” says Dan Alexander, CEO of Bold Screen Media.
“Expanding OTT platforms offer marketers great advertising opportunity but, with high rates of IVT seen across providers, having accredited fraud solutions is critical to the success of OTT. Our industry-first MRC accreditation directly addresses this challenge and, as the industry’s only solution for ad fraud detection and prevention in OTT, Pixalate is ready to guard the growing investments,” says Jalal Nasir, Pixalate CEO.
Bold Screen works closely with Pixalate to detect IVT across channels, notably their groundbreaking OTT/CTV Analytics solution. Bold Screen specializes in driving campaign performance via advanced audience targeting, using their clients’ 1st and 3rd party data segments, in order to find ideal consumers across their unique devices. By utilizing Pixalate’s cross-platform fraud detection, they achieve greater returns for their clients while reducing their risk exposure.
About Bold Screen Media
Bold Screen's charter is to provide brands a data-driven brand safe and transparent marketplace to distribute budgets across any screen and any device.
Pixalate is the only cross-platform fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across desktop, mobile web, mobile in-app, and OTT for better detection, diagnosis, and elimination of ad fraud. Pixalate offers MRC-accredited solutions for the detection and prevention of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT advertising. www.pixalate.com
Want to learn more about Pixalate's products, and see how we can help you predict and prevent ad fraud? Schedule a demo today!
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”