Pixalate is excited to announce that we will be speaking at the 614 Group's Brand Safety Summit event in New York City on November 14, 2019. We will join industry leaders from GroupM and IBM to discuss the current state of brand safety technology.
From the Brand Safety Summit page:
Artificial intelligence and machine learning continue to play a pivotal role in the fight against ad fraud. This session will explore the current state of brand safety technology capabilities. Our panel of experts will share how custom solutions partnered with cutting-edge technologies are being leveraged to combat ad fraud.
Join Pixalate, GroupM, and IBM for a deep dive into the state of brand safety technology
Pixalate's panel includes:
Joe Barone, Managing Partner Brand Safety Americas, GroupM (panel moderator)
Noah Syken, Vice President, Sports and Entertainment Partnerships, IBM
Amin Bandeali, COO, Pixalate
Register for the conference today to hear from Pixalate and other industry leaders on the state of brand safety!
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”